Google Adwords is really expensiveThough, Google Adwords is the biggest ad network in the world, it is too expensive for a beginner. Some people call Google Adwords as a casino machine that sucks your bank account in a short period of time. If you are new to Adwords, do not do anything shown below at fist day.
- Selecting high competitive keywords
- Adding a lot of keywords to the campaign
- Increasing bid value (Example: $2 CPC)
- Increasing daily budget or adding unlimited daily budget
Imagine you have a news blog or an online forum. Spending $300 for 100 clicks is totally mad and you gain nothing from it. Other hand, if you are a seller of real estate, air tickets, or vehicles, paying $300 for 100 clicks and taking 5 real customers sounds amazing, isn't it?