Ever wonder how search engines, such as Google and Bing, determine where to place your website in their search engine results? It's a process called SEO for "search engine optimization." And it's essential that you optimize your site for the top two or three keywords that best describe your business. If you're not sure how to do this, here are five simple steps:
What is search engine optimization?
Search engine optimization is the process of affecting the visibility of a website or web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. Optimization of your website for Google This is an important SEO task you have to do to get a higher ranking in Google. It can be confusing for beginners, but it is not that hard if you take the time to learn how it works.
Here are some basic steps that will help you optimize your website for Google
- Use descriptive titles.
- Include relevant keywords in your blog posts and pages. Keywords should be used naturally and not include words like “best” ,“top” or “free” because this may lower your search rankings.
SEO your content for Google
In this section, you will learn how to optimize; your content for GoogleDespite the fact that they have been around for more than a decade now, most marketers still don’t know how to use SEO. In fact, most of them still think it is about keyword stuffing and writing page after page on their industry. That’s why we need to talk about SEO and make sure you understand how important it really is and what you need to do to rank high on Google search results pages (SERPs).
Optimize your links to increase Google rankings
Links are one of the most important ranking signals in Google. They also happen to be one of the easiest things for you to optimize and improve your rankings with.
# include a link, call-to-action, or another relevant piece of text on every page of your site.
# vary anchor text over time. Don't use the same keyword over and over again as all your anchor text, as this can alert Google's algorithm to penalize you for trying to trick it.
Link building and social media
Social media is a great place to build links. Research shows that the majority of people who share your content on social media will link to it in their posts.
More specifically, Twitter has an internal link structure, so if you earn a retweet, not only are you earning the social media love of another user but also their audience. This can lead to increased traffic and more backlinks for your site. However, avoid using automated services like Buffer or Hootsuite to share posts because they typically do not include links in their shares.
By following these 5 simple tips, you'll be on your way to optimizing your website for Google. If you need help with any of these steps, please don't hesitate to reach out to us today.